Dolby Laboratories, a leader in immersive entertainment experiences, has launched Dolby Vision 2 in 2025. It is a groundbreaking evolution of its industry-leading picture quality innovation. Recently, the tech giant has announced that Peacock will be the first streaming giant to adopt this new technology. Let’s take a look at the future of visual experience with Dolby Vision 2 and Peacock. 

What is Dolby Vision? 

For over a decade, Dolby Vision has pushed picture quality forward as the gold standard for premium HDR. Dolby Vision 2 is designed specifically to meet the evolving opportunities of television experiences today, serving as one piece of Dolby’s broader mission to advance picture quality across all entertainment and devices, from the biggest to smallest screens. 

“We’ve reached an inflection point where TV technology has dramatically changed while artists continue to demand even more innovative tools,” said John Couling, Senior Vice President, Entertainment at Dolby Laboratories at the time of the launch. “Dolby Vision 2 redefines how we think of Dolby Vision to unleash the full capabilities of modern TVs while giving artists unprecedented opportunities to push their creative boundaries further than ever before,” he added. 

Dolby Vision 2 is supported by a redesigned and powerful image engine. This new engine, when combined with Dolby Vision’s extensive content ecosystem, unlocks even more out of your TV. This is fueled by a robust content pipeline spanning today’s most popular movies and TV shows, weekly live sports broadcasts, and an expanding library of games, all in Dolby Vision.  

What is so Special about Dolby Vision 2? 

Dolby Vision 2 brings dramatically improved picture quality to mainstream TVs, delivering the core next-generation capabilities made possible through the new Dolby Image Engine and Content Intelligence. 

Content Intelligence has introduced new tools to bridge the creative suite to the viewer’s living room. This foundation allows Dolby Vision 2 to authentically and automatically optimize your TV to deliver a more captivating picture.  

And with AI capabilities, Dolby Vision 2 will intelligently adapt to give the best presentation of the content fine-tuned for your device and viewing environment. Building on Content Intelligence, Dolby Vision 2 has also introduced new tone-mapping that takes advantage of modern TV improvements.  

Today’s TVs are brighter and more colorful than ever. With bi-directional tone mapping, creators now have new controls that let them make the most of these enhanced displays. This allows high-performance TVs to deliver higher brightness, sharper contrast, and deeply saturated colors while preserving the artist’s creative vision. 

Dolby Vision 2 Max delivers the best picture on the highest performing TVs, adding additional premium features designed to utilize the full capabilities of these displays. 

Peacock’s Adoption Plan for Dolby Vision 2  

Dolby Laboratories, a leader in immersive entertainment experiences, and NBCUniversal has recently announced that Peacock will be the first streaming platform to embrace Dolby’s full suite of advanced picture and sound innovations. This first-of-its-kind technology integration marks a major milestone in streaming entertainment. 

“Peacock is raising the bar for what streaming entertainment can be with Dolby,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering experiences that truly stand apart. With Dolby, Peacock stands as the premier destination for viewers who expect nothing less than exceptional entertainment at home,” he added. 

“We deliver the most compelling content with the highest quality experience and unparalleled reliability on Peacock,” said David Bohunek, Senior Vice President of Global Video Engineering at NBCUniversal. “Our partnership with Dolby ensures that whether our subscribers are streaming a thrilling playoff game, the latest Universal blockbuster, or a critically acclaimed Peacock Original, they’re experiencing it exactly as creators intended with breathtaking picture and immersive sound that brings every moment to life.” 

Why does it Matter? 

As Peacock delivers on its mission as the ultimate fan-first entertainment destination, it is also preparing to adopt the next generation of Dolby innovation. The adoption will bring Dolby’s unmatched combination of sight and sound innovation to Peacock’s wide-ranging portfolio of blockbuster movies, acclaimed originals, and marquee live sports and events. 

There’s nothing like an experience in Dolby. With Dolby Vision, colors burn brighter, details look crisper, and contrast runs deeper, so you will never miss the emotion in a pivotal scene or the intensity of a game-changing play.  

With Dolby Atmos, sound moves above and all around you, putting you at the heart of the story and the height of the action, making every explosion more intense, every game day more thrilling, and every moment more memorable.  

From the most intimate and emotional moments to the biggest, loudest plays, Dolby brings you closer to the stories and moments you love. 

Built on decades of Dolby audio leadership, Dolby AC-4 is Dolby’s most advanced and efficient audio codec to date. It delivers crystal-clear sound with up to 50% greater efficiency than traditional codecs. Dolby AC-4 offers new personalization and dialog enhancement features and unlocks the highest audio fidelity possible while using a fraction of the bandwidth of traditional codecs. 

About Peacock 

Peacock is the streaming home of NBCUniversal, one of the world’s leading media and entertainment companies. Fans can stream thousands of hours of culture-defining entertainment, sports and news, including current seasons of NBC and Bravo series, such as the “Law & Order” and “Real Housewives” franchises. 

Subscribers also enjoy exclusive and critically acclaimed Originals; blockbuster and award-winning recent films from Universal Pictures, DreamWorks Animation, Illumination, and Focus Features; America’s premier live sports and events, including the Olympic and Paralympic Games, the NFL, Premier League and the NBA; live daily news., 

The platform also has an expansive library of beloved films and TV shows, including “The Office” and 50 years of “Saturday Night Live” episodes. Built on powerful technology, Peacock is an engaging entertainment destination with interactive, innovative features that bring NBCUniversal’s fan-favorite content to life at home and on the go. 

Final Thoughts 

Hisense was the first TV brand to announce it will bring Dolby Vision 2 to its lineup of premium televisions, such as RGB-MiniLED TVs. This was complemented by the leading French media and entertainment company CANAL+, which has also announced its commitment to support Dolby Vision 2. 

Your ability to enjoy every last bit of Peacock’s new Dolby-enriched sports experience will depend on what equipment you have in your AV set up. Your TV should support Dolby Vision or ideally Dolby Vision 2. The majority of TV and audio brands already support many of Dolby’s picture- and sound-enhancing features. Although the number of products featuring the full spectrum of Dolby enhancements seems likely to increase rapidly now that all these Dolby features are available from a single content source. 

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