Dolby Laboratories will unveil its newest innovations at the 2026 Consumer Electronics Show (CES). Dolby CES announcements will aim to change how entertainment is made, shared, and enjoyed. With these improvements, viewers can expect:
- Brighter, more dynamic visuals
- More compelling in-car entertainment and streaming that feels even closer to the action
At Dolby, we are crafting technologies and forging alliances that let everyone feel the power of premium experiences, no matter where they are. Said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. From cozy living rooms to the open road, we are making dreams come true for creators in film, music, sports, and special social spaces, allowing people to truly see, hear, and feel every emotion in their favorite entertainment.
Dolby And Peacock Raise The Bar For Streaming
At the start of the week, Dolby and NBCUniversal announced that Peacock will become the first streaming service to use Dolby’s full range of advanced picture and sound technology. This unique partnership marks a big step for TV tech, CES 2026 streaming bringing Dolby Vision’s top-quality visuals and audio to Peacock’s movies, original shows, and major live sports and events.
Over the next year, Peacock and Dolby will expand Dolby Vision and Dolby Atmos to more live sports, including Sunday Night Football, NBA, and MLB. Later this year, Peacock will introduce the next generation of Dolby technology by adding Dolby Vision 2 and Dolby AC-4, which will deliver even more realistic visuals and clearer dialogue for streaming.
Dolby Introduces New Advantages In Home Entertainment
Right before CES, Dolby and LG launched the LG Sound Suite, a modular home audio system that uses Dolby Atmos Flex Connect. This system features the first soundbar with this technology and can support up to 27 speakers. The LG Sound Suite with Dolby Atmos Flex Connect makes it easy to enjoy cinematic Dolby Atmos sound at home. Once your speakers are set up, you will notice more powerful explosions, more realistic music, and more exciting game days.
LG also plans to bring Dolby Atmos Flex Connect to its latest premium TVs, including some 2025 models with a future software update.
Dolby is also building excitement for Dolby Vision 2 with more TV makers adding the technology to their latest models. Hisense, TCL, and TP Vision will support Dolby Vision 2 in their upcoming TVs, bringing the next level of Dolby picture quality to more people around the world.
Dolby Vision 2 builds on the success of Dolby, unveiling the latest innovations in home entertainment, and is made to meet the changing needs of today’s viewers. Dolby Vision’s new image engine includes intelligence and features such as authentic motion. Dolby Vision 2 goes beyond HDR to deliver industry-standard adoption timelines with a more realistic, more impressive picture on modern TVs.
TV Model Availability:
HiSense plans to support Dolby Vision 2 on its 2026 RGB Mini LED TV models, including the UX, UX-UR9, and UR8 series. The company will also extend this support to additional mini-LED TV models via Over-the-Air (OTA) updates.
TCL’s 2026 XQD Mini LED TV series and C-series will support Dolby Vision 2 with access provided by a future OTA update.
TP Vision’s Philips 2026 OLED TV sets are planned to feature Dolby Vision 2, including the new 2026 Philips OLED 811/OLED 911 and OLED 951 series.
Dolby Atmos Accelerates Acceptance Among 35+ Global Auto Brands.
More than 35 carmakers now use Dolby Atmos, offering it in over 150 models from luxury cars to entry-level vehicles with basic audio systems. Some brands include Dolby Atmos in all their cars. Momentum for Dolby Vision is growing as well, with its appearances in more vehicles such as the NIO 89 (making its first appearance at CES this week) and the Mahindra XUV 7 XO (the first car in India to feature both technologies). Building on this progress, Dolby will highlight its improved automotive advancements at CES Demo Impressions with new announcements and its first automotive showroom at Dolby Live, featuring the latest models from Audi, Cadillac, Mercedes-Benz, NIO, and Porsche.
Smartphones are an important part of daily life, including for in-car entertainment. At CES, Dolby and Mercedes-Benz are showing how smooth this experience can be. This week, Mercedes-Benz announced it is one of the first car makers to offer spatial audio with Dolby Atmos via Apple CarPlay in its newest models, including the electric GLC, CLA, and GLB. Drivers can now play their favorite songs in Dolby Atmos from services like Apple Music, enjoying clear, rich sound on every drive.
Extending these benefits beyond new vehicles, Pioneers SPHERA is extending immersive audio to more drivers. As the first aftermarket in-dash receiver with Dolby Atmos, it enables drivers to add this technology to cars they already own. Not just a few vehicles, even with simple 4-channel audio systems, SPHERA makes Dolby Atmos possible for many vehicles already on the road.
At CES, Dolby is further illustrating what in-car entertainment could look like. Game developers like SmashLabs, including AudioKinetic Wwise, are bringing immersive multi-channel games to cars with Dolby Atmos, giving drivers and passengers new ways to enjoy sound on the road. Meanwhile, Dolby and Qualcomm are presenting their latest partnership, which brings Dolby’s newest automotive product to Qualcomm’s Gen 5 Snapdragon Automotive platform. This partnership demonstrates how carmakers can add Dolby features to their next infotainment systems, including Dolby Vision, Dolby Atmos, and Dolby AC4. Dolby AC4 is the company’s top audio codec offering smoother high-quality streaming and helping carmakers lower audio data costs by up to 60%.
Gazing Ahead: The Next Chapter for Dolby
CES 2026 will kick off an important year for Dolby. As entertainment continues to evolve, Dolby is committed to leading the way by developing new technologies that align with how people enjoy content and by creating experiences that are deeper, more immersive, intuitive, and connected.
To keep informed about the latest news and future plans, please continue visiting this page or news.dolby.com.
