Samsung unveiled massive new TVs at CES 2026, highlighting the 115-inch 4K mini-LED TV with advanced AI and a new 98-inch Samsung theFrame. These launches highlight Samsung’s focus on AI-enhanced picture quality and meet the rising demand for ultra-large home entertainment.  

115-inch Samsung QN90. 

Technology: The 115-inch Neo QLED features 4K resolution with mini-LED backlighting, providing precise contrast and brightness. The NQ8 AI Gen3 chip enables advanced upscaling and image enhancement.  

Features: The model offers an anti-glare coating, Vision AI custom settings, dedicated gaming modes, and adaptive sound for an optimized user experience.  

Experience: designed to deliver an immersive cinema-like viewing experience with exceptional detail, making it suitable for enjoying sports and movies on a large screen.  

98-Inch The frame (QLED) 

Focus: The 98-inch frame is Samsung’s largest lifestyle TV, blending artistic design with advanced technology for versatile integration into living spaces.  

Technology: Features a QLED panel with enhanced picture. Future Pro models may use Neo QLED.  

Design: The TV is designed for seamless integration with likely built-in connections to achieve a streamlined, clean appearance.  

Market Context 

Growth: Samsung sees rapid growth for screens above 98 inches. This segment may double by 2026.  

Competition: These models aim to strengthen Samsung against QLED and large-format rivals.  

Samsung announces its upcoming 2026 OLED TV lineup, introducing glare-free technology to the mid-range S90H model, with the launch expected next year.   

The company has also revealed that larger screen sizes, including the 115-inch models, will be available with its 2026 lineup.  

Samsung’s The Frame Art TV will now be offered in a 98-inch size as part of its 2026 lineup.  

At CES, Samsung unveiled its plans for the 26th TV lineup, featuring upgraded OLEDs, new lifestyle TVs, larger, longer models, and a successor to the Samsung Freestyle Gen 2. Portable projector with availability slated for next year.  

After strong results in 2025, Samsung aims to sustain standards in 2026. Initial CES 2026 news suggests the company will meet expectations.  

Samsung previously announced its Micro LED TV lineup available in the N55/65/75/85- and 100-inch sizes. These models will include the glare-free anti-reflection screen.  

The company’s latest NQ for its AI processor for TVs includes several announcements. These include:  

• Improved 4K AI upscaling  

• AI customization mode that adjusts picture settings based on detected content and your preferences  

• Auto HDR remastering, which upgrades standard dynamic range content to high dynamic range  

People enquiring who these TVs are for will help themselves by realizing why TVs are great for soccer fans, because a new AI soccer mode automatically adjusts picture and motion settings when soccer games are detected. Additional AI sound upgrades include adaptive sound and an AI sound controller, which allows separate adjustment of sound layers, such as dialogue and music.  

The new Samsung QLED 2026 flagship, the S95H, will launch this year as the successor to the Samsung S95F. The S95F features a redesigned metal frame and now uses a wireless Zero Connect box, which was introduced in last year’s lineup on select models, including the Samsung QN990F and the Frame Pro.  

The mid-range Samsung S95H, scheduled for release in 2026, will now include OLED glare-free technology, previously available only on flagship OLED and Mini-LED TVs. The entry-level S85H will be offered in a 48-inch size for the first time.  

Samsung’s 2026 Neo QLED Mini LED TV lineup will introduce larger screens, including a 115-inch Samsung QN90H (the successor to the QN90F) and a 100-inch Samsung QN80H. Both models will feature AI enhancements to improve the display of lower-resolution content on larger displays.  

Consumers considering purchasing the latest QLED TV lineups from Samsung need not worry about room size or price expectations, as Samsung offers models in a range of sizes and price points. The Frame Pro Lifestyle TV will now be available in a 55-inch size for the first time. The more affordable non-Pro Frame models will use built-in connections instead of the one connect box. Samsung is also introducing a 98-inch Frame, the largest in the series. Additionally, the 43- and 50-inch Frame models will continue to use the single Connect box.  

Therefore, consumers can rest assured that they can get the latest big-screen TVs at affordable prices, just as close to QLED TVs as possible.  

Big Size Neo QLED and QLED, Including the Frame 

Samsung has underlined its focus on larger TV sizes with several new super large models, including the 115-inch QN90H, which succeeds the five-star QN90F. The QN90F was our top-rated TV for sports in 2026. If the QN90H maintains this standard, the 115-inch model could be ideal for group sports viewing alongside the QN90H. Samsung also introduced the 100-inch QN80H, which serves as the mid-range option in the lineup.  

The new 98-inch The Frame is Samsung’s largest lifestyle and art TV to date. This model features a QLED panel and built-in connections, eliminating the need for an external one-connect box.