Samsung caused a stir at the CES 2026 event by launching the most technically advanced series of the Samsung 2026 OLED TVs, which were led by innovative ‘Glare Free’ technology offering unmatched clarity. New features of 2026 are Improved QOLED technology from Samsung Display, dual WOLED technology from LG Display, and elimination of reflections in bright living rooms.
Based on the successes achieved in 2025, Samsung TVs now incorporate Glare-Free 3.0 coating in their major models to help reduce distractions from ambient light, essential for sports lovers in the afternoon or movie enthusiasts in well-lit rooms. Powered by Tizen OS 10.0 with its smart features, consisting of seven years of updates, Vision AI Companion, as well as compatibility with Alexa, Bixby, and SmartThings, these TV sets act as major hubs in contemporary US households. Major highlights at the CES included their gaming capabilities with 165Hz VRR and four HDMI 2.1.
Samsung 2026 OLED TV Models Overview
The Samsung OLED 2026 lineup broadens options with a size range of 42 to 83 inches, combining QD-OLED technology with vibrant colors and WOLED with a price point. The following are details of the main lineup.
| Model | Key Panel Tech | Sizes (inches) | Refresh Rate | Brightness Boost vs 2025 | Standout Feature |
| S99H | QD-OLED (most), Tandem WOLED (83″) | 55, 65, 77, 83 | 165Hz | 35% brighter | Metal bezel design, Wireless One Connect |
| S95H | QD-OLED (most), Tandem WOLED (48″,83″) | 48, 55, 65, 77, 83 | 165Hz | 35% brighter | Zero Gap Wall Mount, Art Mode sammobile+1 |
| S90H | QD-OLED (55-77″), Tandem WOLED (others) | 42, 48, 55, 65, 77, 83 | 165Hz | 15% brighter | Glare Free 3.0 mid-range option |
| S85H | WOLED | 48, 55, 65, 77, 83 | 100/120Hz | Not specified | Affordable entry-level OLED |
Such specs emphasize Samsung’s efforts to provide versatility with the S99H being the high-end smartphone designed particularly for cinematic and gaming enthusiasts.
OLED vs 2025 Models: Key Upgrades
Samsung OLED TVs of 2026 are an improvement over the past models due to innovations in the display technology and the use of anti-glare features. Even compared to the S95F and S90F of the previous year, the newer version performs better.
| Feature | 2025 Models (e.g., S95F/S90F) | 2026 Models (e.g., S99H/S95H) | Improvement Impact for US Viewers |
| Peak Brightness | ~2,000 nits | Up to 2,700 nits | Better HDR in bright rooms |
| Glare Reduction | Basic matte | Glare Free 3.0 | Crystal-clear Super Bowl viewing |
| Refresh Rate | Up to 144Hz | 165Hz native | Smoother 4K gaming |
| Panel Mixing | Mostly QD-OLED | QD + Tandem WOLED options | Larger sizes without burn-in risk |
| Audio Formats | Dolby Atmos, OTS | Adds Eclipsa Audio, HDR10+ Advanced | Immersive spatial sound |
OLED vs 2025 models shows Samsung prioritizing brightness and reflection control, addressing common complaints from US reviewers about daytime usability.
Glare Free Tech: Gamechanger Explained
Glare Free 3.0 follows Samsung’s CES 2026 announcement with advanced matte coatings that scatter light without softening image sharpness. Unlike traditional glossy screens, it cuts reflections by up to 40% in tests, ideal for sun-exposed US homes from California to New York. That’s pretty great when combined with peak brightness jumps-the S99H reaches 2,700 nits in 10% windows-to ensure HDR content pops even near windows.
That includes all major Samsung 2026 OLED TVs except the budget S85H, and CES demos showed the tech displaying sports and movies flawlessly under stage lights. It means families streaming Netflix or NFL games can spend less time adjusting settings and more time enjoying themselves.
Full Feature Set Across the Lineup
Each and every one of the 2026 Samsung OLED TV models offers superior connectivity and smart features catering to US consumers’ needs:
Gaming: AI Auto Game Mode, Nvidia G-Sync, AMD FreeSync Premium, Game Bar 4.0, ALLM, Super Ultrawide GameView.
Audio: 360 Audio, Adaptive Sound PRO, Object Tracking Sound+, Q-Symphony, Dolby Atmos.
Connectivity Features:
- 4x HDMI 2.1
- Wi-Fi 7
- Bluetooth 5.3
- AirPlay 2
These make the lineup more uniform, with seven-year OS updates giving them a long product life cycle, which is a rarity in today’s cutthroat US market.
Sizes and Pricing Expectations
Availability will be available in the US later in the year, in 2026, and in typical apartment to home theater systems in the US, and the price will be TBA, although rumors out of CES have all of the major analyst outfits projecting that the cost will be as hown in tabular form.
| Size (inches) | Flagship (S99H/S95H) Est. Price | Mid-Range (S90H) Est. Price | Entry (S85H) Est. Price |
| 48-55 | $2,000-$3,000 | $1,500-$2,200 | $1,200-$1,800 |
| 65 | $3,500-$4,500 | $2,500-$3,200 | $2,000-$2,500 |
| 77 | $4,500-$5,500 | $3,200-$4,000 | $2,800-$3,500 |
| 83 | $6,000+ | $4,500+ | $4,000+ |
Forecasts are based on 2025 market trends and CES market positioning; look for availability at consumer electronics stores such as Best Buy.
Conclusion
With the innovations of the Samsung 2026 line of OLED TVs, most notably with the inclusion of the innovative Glare Free technology, the boundaries of the programming and viewing experience of the future continue to be expanded and stretched and continue to amaze and astonish us with the endless possibilities that continue to grow and develop with every passing day.
In the US, the launch of these lines of innovative TVs will be the key to the masses being able to enjoy the brighter and glare-free viewing experience offered by
FAQS
1. What are the different models available in Samsung’s line of 2026 OLED TVs introduced during CES 2026?
Four flagship models, S99H, S95H, S90H, and S85H, were launched by Samsung. These products vary from high-end devices in their QD-OLED panels in S99H and S95H to the relatively cheaper WOLED screens in S85H ranging in size from 42 to 83 inches.
2. What is the significance of the new Glare Free technology in the Samsung 2026 OLED TVs?
Glare-Free 3.0 has the latest matte finishes that suppress glare by up to 40% while upholding the sharp image. This is the best feature in most TV versions, ideal for sport or movie time during the day in sunlit US homes, beating the standard glare-reducing technology in 2025 TVs.
3. What’s new in 2026 compared to Samsung’s 2025 OLED models?
There are different from Samsung’s models in the most notable improvements are in the panels, featuring 35% increased brightness, peaking at 2,700 nits, 165Hz refresh rates, and the use of QD-OLED/WOLED panels in larger TV sizes. Other improvements include the use of Vision AI, Tizen OS support for up to seven years, and more HDMI 2.1 ports
4. When can I purchase the 2026 Samsung OLED TVs and what will be their price points?
Launches are expected later in 2026 through Best Buy and other consumer electronics retailers. Prices start at 1,200 dollars for entry-level 48-inch S85H variants and top 6,000 dollars and above for 83-inch flagships, assuming current CES patterns and positioning.
5. Are Samsung 2026 OLED TVs good for gaming, and what features support this function?
Yes, they shine with 165Hz VRR, four HDMI 2.1 inputs, Nvidia G-Sync, AMD Free Sync, and AI Auto Game Mode. Gamers playing PS5 and/or Xbox can benefit from the low latency, Super Ultrawide GameView, and high brightness settings for 4K gaming.
