Samsung’s flagship OLED lineup has long been a benchmark for stunning picture quality and cutting-edge features, and the latest comparison between the Samsung S95H and its predecessor, the S95F, highlights just how quickly TV tech evolves.  

Samsung announced its new TV lineup for the year 2026. It includes QLED TVs, Lifestyle-series TVs, Neo QLED TVs, OLED TVs, Micro RGB TVs, and Micro LED TVs.  

Samsung’s S95H OLED, which debuted at CES 2026, is over a third brighter than before. The S95F now arrives with claims of higher brightness, smoother visuals, and smarter tech. But does this upgrade translate to better value, or is the S95D still the wiser purchase? Let’s take a close look and help you make a choice that suits your needs and your wallet. 

In this article, we break down the key differences, improvements, and innovations between these two premium sets, helping you decide which OLED TV delivers the best value, performance, and future-ready experience for your home entertainment setup. 

S95H Features  

A Samsung representative revealed that the S95H features technology that prevents burn-in, allowing it to display static images without distortion. The S95H is also the first Samsung OLED TV to offer access to the Samsung Art Store, featuring a selection of up to 5,000 images. This combination of features would make the TV more attractive to people who want a Frame-type TV. 

The new bezel is all-metal and replaces the S95F’s separate media connect box by enabling four HDMI inputs onboard. People can also add an extra Wireless One Connect box for a total of up to eight inputs. Additionally, the TV is designed to sit flush against the wall using the Zero Gap Wall Mount. 

The S95H is also the first Samsung OLED TV to offer access to the Samsung Art Store, featuring a selection of up to 5,000 images. This combination of features would make the TV more attractive to people who want a Frame-type TV. 

The Samsung S95H also supports gaming, featuring VRR up to 165Hz, FreeSync Premium Pro, Nvidia G-Sync and the Samsung Game Bar. 

When paired with the increase in brightness, this TV has the potential to be even better than the S95F. Pricing, sizes and availability are yet to be announced, but as it’s a premium TV, it won’t come cheap. 

Samsung says the S95H is up to 35% brighter than the previous model. 

Pros 

• Improved brightness over predecessor 

• Optional HDMI expansion is a game-changer (literally) 

• Feature-packed in both hardware and software 

Cons 

• Styling won’t suit everyone 

• Wireless One Connect box isn’t included 

• Requires further testing 

Analysts hope that Samsung sticks to the pricing of its predecessor, and while a price decrease would be nice. 

Other features of all these four OLED TVs include AI Energy Mode, Alexa, AirPlay 2, Bixby, Click To Search, Live Translate, Matter Hub, Microsoft Copilot, MultiView, Perplexity, Smart View, Samsung Health, Samsung TV Plus, SmartThings Hub, and Storage Share. 

Gaming enthusiasts will appreciate the presence of AI Auto Game Mode, Samsung Gaming Hub, ALLM, AMD FreeSync Premium, Game Bar, Mini Map Zoom, Nvidia G-Sync Compatible, Super Ultrawide GameView, and VRR. 

Words from Samsung  

“Earning VDE’s Real Black certification is proof of our commitment to taking OLED technology to new heights,” said Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany. “We look forward to bringing more customers the opportunity to experience world-class picture quality with the deepest blacks and color clarity.” 

“VDE’s ‘Real Black’ certification is awarded only to displays that excel in our most demanding evaluations,” said Ansgar Hinz, the Chairman and CEO of VDE. “Samsung’s OLED stood out for its ability to maintain rich, accurate blacks across a wide range of lighting environments from home theaters to brightly lit living rooms. This achievement reflects both technological excellence and a commitment to delivering consistent picture quality in real-world conditions.” 

Samsung S95F Features 

Samsung’s S95F OLED earned praise for pushing brightness even further, while also delivering strong HDR results. Consumer Reports also noted its built-in Dolby Atmos speaker system, which gives it better-than-average sound straight out of the box, something that’s often a weak point for ultra-thin TVs 

Expected Price Range 

55-inch: $2,499 / £2,499 / N/A 

65-inch: $3,399 / £3,399 / AU$5,295 

77-inch: $4,499 / £4,299 / AU$7,995 

83-inch: $6,499 / £6,799 / AU$9,995 

Samsung claimed that the S95H will be 35% brighter than the S95F, which we measured at 2,135 nits peak brightness. That indicates the S95H may hit over 2,800 nits, easily making it the brightest OLED TV on the market. 

The S95H has undergone some design changes from its predecessor. It will have a new metal frame for wall mounting. The biggest change, however, is the removal of the One Connect Box used for the Samsung S95F. The One Connect is an external box that houses connections for external devices such as game consoles and soundbars, and it links to the TV using a single fiber optic cable. 

It seems odd that Samsung has removed this feature from the S95H, instead putting connections onto the rear of the TV, but Samsung confirms you can optionally add its Wireless One Connect Box, a wireless version of the One Connect box that beams video and audio signals losslessly to the TV. Interestingly, you can use both the Wireless One Connect Box and the TV’s ports, meaning there’s up to 8 HDMI 2.1 ports on offer for those with plenty of source devices. 

Final Thoughts  

The S95H will be the first OLED TV to support Samsung’s Art Mode, which was first introduced in Samsung’s The Frame TVs and then migrated to its new QLED and Neo QLED models in 2025. Art Mode displays artworks when the TV is in standby. A basic set of images is provided, and a paid subscription gives you full access to the more extensive collection in Samsung’s Art Store. 

Samsung’s 2026 flagship OLED might just have accidentally outshone the company’s latest and greatest display technology. 

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