Samsung started CES 2026 with a bang by introducing an incredibly large Samsung 115-inch lineup, consisting of a high-end Samsung Neo QLED 2026 and a trendy Samsung the Frame 98-inch television set, aiming to elevate home entertainment experience with innovative Mini LED technology and artificial intelligence. This television set is perfectly suited for cinema enthusiasts and people who are into gaming, and who want a luxurious experience in their own homes. 

Samsung at 115-Inches a behemoth of a best samsung TV offering 8K resolution as part of the Neo QLED TV set, while the Samsung The Frame at 98-Inches is suitable for art enthusiasts as it has the functionality of acting as art on the walls, while not compromising on performance, while other specifications, who the TV is aimed at, what room size would be suitable, what the cost would be, would come later in the article. 

Key Specifications Comparison 

Standout Features and Innovations 

The Samsung Neo QLED 2026 model stands out with a high number of dimming zones, clocking in at more than 20,000, which promises precise contrast and prevents “bloom” in dark scene viewing. Additionally, Samsung’s Real Depth Enhancer 2.0 feature utilizes AI technology to “build in layers” with 3D-like depth, making explosions and other scene highlights “pop” in an action film or MMO-style gaming experience. 

Samsung The Frame 98-inch – Enjoy an evolving design with a flexible bezel to match your home decor by choosing from a collection of wood, metal, or fabric designs, paired with an anti-glare matte finish that replicates the look of real canvas art. Stream 2500+ art pieces from Samsung’s Art Store (subscription ~$5/month). Both TVs come equipped avec Vision AI to adjust the picture to suit the lighting conditions of the room. 

Who Are These TVs For? 

Not every home needs a Samsung 115-inch TV, but they’re game changers for specific users. Here’s a breakdown: 

“The Samsung Neo QLED 2026 TV set is for those who crave immersion, for example, those who are into blocking parties or media rooms.” On the other hand, “The Samsung The Frame 98-Inch TV set is for those who are minimalist at heart and can’t stand seeing a black screen.” 

Room Size Needs and Installation Tips 

Pro tip: For exact calculations, use the Samsung Wall Mounting Optimizer app. At ~150kg, this Samsung 115-inch TV will require professional installation. 

Pricing and Availability 

Samsung hasn’t finalized expected pricing, but leaks and historical trends point to premium tags. US MSRPs below; add 20-30% for India. 

Various options are available for funding these services, similar to Samsung Care+, which covers 5 years for 10% of the total product cost. Pre-orders begin after CES, with bundles that include 

Why CES 2026 Matters for Samsung Fans 

It is evident that Samsung is dominating the premium TV space, as it is launching bigger and smarter TVs compared to LG and Sony. Samsung’s 115-inch TV is a new definition of ‘big screen,’ and Samsung’s The Frame 98-inch is the new ‘luxury.’ If upgrading, check the dimensions before buying, as these aren’t suitable for apartment living! Stay tuned for our hands-on reviews. CES 2026 demonstrates that TVs are evolving from devices into smart companions. 

Conclusion 

To conclude, Samsung’s 115-inch Neo QLED and 98-inch The Frame TVs, as announced at CES 2026, are redefining what home entertainment means with unprecedented scale, AI technology, and stylish vibes for a whole new level of 2026 luxury viewing, whether it’s a theater or an art gallery. 

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