Samsung Electronics has kicked off its expanded presence at Mobile World Congress (MWC) 2026 in Barcelona, Spain, from March 2 to 5, building on the momentum from Galaxy Impact. Samsung is demonstrating how Galaxy AI is now central to delivering personalized, connected experiences across its devices. The company is also showcasing new AI-powered network innovations and asserting its leadership across the connectivity ecosystem.
The Galaxy S26 series — Samsung’s third-generation AI phone — leads these changes, launched alongside the Galaxy Buds 4 series. They demonstrate how Galaxy AI seamlessly connects mobile phones and wearables to anticipate user needs and enhance daily life.
“MWC is an opportunity to show not only where Samsung Galaxy AI is today, but where it’s going next,” said TM Roe, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, the company was expanding the limits of what mobile technology can be while keeping the user experience at the center of every innovation.
Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet.
The Galaxy S26 series delivers strong performance and an easy-to-use experience, highlighting how Galaxy AI simplifies daily tasks by understanding and predicting user needs.
Key experiences will highlight:
- Industry-first built-in privacy display lets users control screen visibility, maintaining a strong viewing experience.
- Powerful performance built on the most powerful hardware ever in a Galaxy S series keeps sophisticated capabilities running smoothly in the background.
- A Custom Snapdragon 8 Elite Gen 5 delivers top performance on Galaxy S26 Ultras.
- A redesigned vapor chamber in the S26 Ultra delivers stable thermal performance for AI features.
Galaxies, an industry-leading camera system, unifies capture, editing, and sharing into one fluid experience.
- The S26 Ultra has wider camera apertures designed to improve photo clarity and detail in low-light conditions.
- The updated Nightography function on the S26 Ultra enhances low-light video sharpness and vibrancy.
- The upgraded Super Steady video enables a horizontal lock option for cinematic stability and consistent framing.
- The Photo Assist feature on Galaxy S26 devices lets users edit or restore images using voice commands right on their phone.
- Creative Studio is available on the S26 series, allowing users to apply styles and create custom stickers or wallpapers on their devices.
Proactive AI speeds up daily tasks, paving the way for agentic AI.
- Now Nudge provides real-time suggestions, such as recommending gallery images when needed.
- Now Brief provides personal briefings and timely reminders based on daily schedules.
- Circle to search with Google allows rapid, multipart image searches.
- Upgraded Bixby offers natural language device control for easier interactions.
- Choice of agents: along with Bixby, Gemini, and Perplexity. These agents can help with everyday tasks such as searching and coordination. Actions across apps for the user. All of these options are available through one simple entry point.
Expanding The Galaxy Ecosystem Experience
At MWC, Samsung is showing how deeper integration across its products makes Galaxy AI more convenient, seamless, and customized for users at every step.
Some highlights of the galaxy ecosystem are:
- Visitors experience Galaxy AI working across products: Galaxy Buds 4 Series, Galaxy Book 6 Pro, Book 6 Ultra, and Tab S11, which provide improved convenience, performance, productivity, and seamless multitasking.
- Hands-on demos of the Galaxy Book 6 Pro and Ultra reveal how their enhanced performance and productivity tools help users work efficiently, impacting multitasking and workflow management.
- The Galaxy Tab S11 offers better AI experiences, especially for large-screen viewing and multitasking.
- The Galaxy Watch 8 series expands personalized health and wellness, offering enhanced insights and support for running, sleep, and mindfulness within the Galaxy ecosystem.
Cognitive Infrastructure
Samsung is taking its AI strategy beyond consumer devices into smart infrastructure, building on its leadership in mobile innovation to expand into AI-powered manufacturing and connected health.
With its AI-driven factories initiative, Samsung is moving faster toward autonomous, AI-powered manufacturing. The company plans to shift its worldwide operations towards AI-driven factories by 2030 and is demonstrating how AI agents, digital twin simulations, and real-time data analysis can work together to improve production, quality control, and reliability.
Samsung Connected Care Vision, Strengthened by the 2025 Xealth Acquisition, enables continuous, proactive health management worldwide. Cross the galaxy ecosystem. In healthcare settings, Xealth integrates digital health tools, care programs, and patient data into clinicians’ workflows, enabling more accurate and efficient patient management and improving real-world care outcomes.
Next Generation Leadership and Innovation
Reinforcing this, Samsung is presenting its design heritage by sharing a vision for new form factors and emerging technologies, demonstrating its ongoing devotion to innovation. Visitors can get hands-on with Galaxy XR and Galaxy TriFold to see how Samsung is leading the way into the mobile AI era. NY is also featuring the Galaxy Foundation, spotlighting its commitment to privacy, security, sustainability, and responsible development — including advancements in Samsung Knox and hardware-based protection.
Expanding Satellite Connectivity Through Regional Partnership
By adding satellite communication to select Galaxy smartphones, Samsung supports emergency responses and essential communications during mobile network outages. Ongoing partnerships ensure that users across regions have reliable access to these critical tools, increasing safety and connectivity in challenging conditions.
Networks Business AI Vision Column: Bringing AI into Every Layer of the Network
Software-driven networks let operators quickly deploy AI features, expanding revenue opportunities and driving operational efficiency. This innovation enables networks to adapt to changing demands and positions them for AI-powered growth. The Samsung Cognitive Network Operations Suite (NOS) with agent fabric enables AI agents to optimize network planning, maintenance, and performance, ensuring smoother operations and better user experience. Live demos show how these agents reduce downtime and enhance service quality.
Samsung will also introduce a network-in-a-server. It’s a new software-based edge AI solution that creates new business opportunities for companies by combining many network functions into a single server powered by the latest processors. Enterprises can easily use AI services and processes, such as safety monitoring and AI overlays, that require fast local processing.
Source: Samsung Advances Galaxy AI and Its Connected Ecosystem at MWC 2026
