As ChatGPT nears its second anniversary, I critically examine a foundational assumption in AI that may hide key vulnerabilities at the heart of the current progress.  

Over the past four years, the AI community has embraced a core principle: intelligence emerges from scale, as neural networks grow in size. The amount of data and computing power is believed to produce smarter systems. This belief underpins ChatGPT and the current AI revolution, driving major investments and transformation in the field.  

However, recent trends suggest that relying solely on scaling may no longer be sufficient to achieve further advances in AI.  

Tech giants invest heavily in chips and AI infrastructure, banking on improvements from scaling up models. OpenAI seeks trillions for chip production, while others anticipate AI investments surpassing one trillion dollars by 2027.  

The Doctrine of Scaling 

In 2019, computer scientist Richard Sutton argued that AI progress depends more on increasing computational power than on human knowledge. He implied that intelligence could be achieved with enough computing resources, not necessarily by understanding its nature.  

OpenAI researchers soon empirically confirmed Sutton’s idea: Transformer-based models improved predictability with more data, computation, and scale, following a consistent power-law curve.  

OpenAI’s release of ChatGPT-3 and subsequent models like ChatGPT-4 and Gemini demonstrated impressive advancements, reinforcing that intelligence seemed like an engineering challenge solvable with enough resources.  

Sam Altman has been a leading advocate of this perspective. In his recent essay, “The Intelligence Age,” he summarized years of progress, deep learning work got predictably better with scale, and we dedicated increased resources to it. He reiterated in his recent conversation with Gary Tan: “This is the first time ever where I felt like we actually know what to do from here to building an AGI. It will take a huge amount of work. There are some known unknowns, but I think we basically know what to do.”  

Altman’s message remained consistent: Superintelligent AI is not only possible but inevitable, potentially arriving within the next few thousand days. Backed by this conviction, OpenAI has raised $22B, and the world is now watching to see if scaling will deliver. On its ultimate promise, OpenAI has been successful.  

The First Cracks 

Despite this outward confidence, the situation beneath the surface is shifting in unexpected ways.  

At 20% training, OpenAI’s Orion matched GPT-4, as expected. But additional training yielded modest improvements, unlike the leap from GPT-3 to GPT-4, despite increased resource use.  

These diminishing returns extend beyond OpenAI. Google’s Gemini reportedly lags behind expectations, and Anthropic has delayed its next model amid benchmarks losing value. Now, progress resembles an S-curve—each data, compute, or size increase brings smaller gains.  

A recent remark from OpenAI’s former chief assistant, Ilya Sutskever, to Reuters is especially notable.  

The 2010s were the age of scaling. Now we’re back to the age of innovation and insight. Everyone is looking for the next thing. Scaling the right thing matters more now than ever. As one of the earliest and most vocal advocates of scaling, Sutskever’s remarks suggest a fundamental re-evaluation of AI’s direction.  

To better understand the nature of these challenges, it helps to break them down into three walls that limit further progress. 

Scaling faces three main challenges: data, compute, and the limits of next token prediction. Each forms a stronger barrier that cannot be overcome by simply adding more data, computing, or parameters. To understand these challenges more concretely, consider the issue of data.  

  1. The Data Wall. 

The 2022 Chinchilla paper finds that compute and data must scale proportionally for optimal model effectiveness.  

While the indexed web contains about 500 trillion unique tokens of text, which is 30 times the size of the largest known training dataset, most high-quality human-created content suitable for AI training has already been used, excluding private or proprietary sources. The remaining data is often repetitive, low-quality, or unsuitable for training.  

Some estimates suggest that for an AI to reliably write a scientific paper, training would require approximately 1 E35 FLOPS. This would need 100,000 times more high-quality data than is currently available. As a result, the current collection of human scientific writing is not sufficient to meet these needs.  

Advances in data efficiency may help address this challenge. Certain experts suggest using synthetic data generated by models such as GPT-4 to train future systems. However, this method creates a Hall of Mirrors effect in which models inherit and amplify the limitations of their predecessors. Unlike games such as chess or Go, where success is clearly defined, evaluating AI-generated training data is circular and requires intelligence to assess intelligence. According to an OpenAI employee, Orion’s progress stalled partly because the model was trained on outputs from o1.  

  1. The Compute/Energy Wall 

The second barrier shifts from data to physical constraints. Training state-of-the-art models now consumes as much electricity as small cities. AI is reaching the limits of current power resources, prompting technology companies to seek clean energy solutions and Microsoft to explore nuclear options. Future models may require the energy resources of entire nations. When OpenAI researcher Noam Brown asks, “Are we genuinely going to develop models that cost hundreds of billions or trillions of dollars?” he is expressing worries about both financial and physical feasibility.  

Computing requirements of scaling increase exponentially. Some estimates indicate that achieving human-level reasoning may require up to nine orders of magnitude more compute than today’s latest models. Eventually, energy usage and thermal power will grow substantially, limiting factors. Beyond energy, a third significant challenge emerges: the architectural limits that constrain how well current AI can generalize outside training examples. 

  1. The Architecture Wall 

One of the major constraints is architectural. Many real-world tasks involve what Meta’s Ian LeCun describes as the long tail problem: an almost limitless range of edge cases that training data cannot fully address. Current AI architectures perform well at interpolation but struggle to extrapolate beyond their training data.  

This limitation is inherent to the transformer architecture. While next token prediction is effective, it tends to produce systems that react rather than truly understand. Researchers such as LeCun argue that increasing scale cannot overcome this design gap, just as more data could not enable a spreadsheet to interpret its numbers.  

The Search for New Paradigms 

Pedro Domingo explains that engineering problems concentrate on enhancing proven methods, such as:  

  • Scaling transformers  
  • Improving training efficiency  
  • Sourcing cleaner data  

However, he notes that we are reaching the limits of this approach, describing it as “charging forward a local maximum”. Surmounting these limits requires scientific advances and new ideas for creating intelligence.  

OpenAI’s recent work on test-time compute offers one such idea: rather than embedding all knowledge during training, the O1 model stresses reasoning during inference. Noam Brown, the project’s research lead, states that 20 seconds of thinking time matched results that would otherwise require a 100,000X increase in model scale. Research from MIT and the success of China’s Deep-Seq model further support this approach.  

While advances in test-time computing are improving current methods, researchers are also developing new architectures to overcome the limitations of transformers. Notable alternatives include state space models, which handle long-term dependencies and continuous data, and RWKW-KV, which uses a linear attention mechanism that is significantly more computationally efficient than transformers.  

The most radical proposals come from Domingo, Metas, Yann LeCun, and others, such as Fei-Fei Li, who support the grounding perspective in AI. They argue for moving beyond text-based models and advocate for world-model systems designed to understand causal relationships and physical interactions, rather than merely to distinguish patterns in text.  

Toward A Pluralistic Future 

AI research is expanding into diverse approaches, which is expected to enhance the field’s long-term development.  

François Chollet, ARC Prize co-founder, argues that the focus on enlarging LLMs may have set back progress towards AGI by quite a few years, probably like 5-10 years. He notes that leading research has become less open. It is moving away from the teamwork that led to major advances such as the Transformer. Most importantly, LLMs’ success has fostered an intellectual monoculture in AI research.  

LLMs have sucked the oxygen out of the room.  

Shole continues: Everyone is just doing LLM’s. I see LLMs more as an off-ramp on the path to AGI. Actually, if you look further back to like 2015 or 2016, there were like a thousand times fewer people working in AI, yet the rate of progress was higher because people were exploring more directions. The environment seemed more open-ended. You should just go and try. You could have a cool idea. Launch it and get some interesting results. There was this energy, and now everyone is very much doing some variation of the same thing.  

Today’s LLMs may not lead directly to superhuman AI, but they are potent instruments with significant untapped potential. We have achieved minimum viableintelligence. This enables improvements across industries and supports the development of AI-native products, changing global services.  

Researchers, policymakers, and innovators should actively pursue diverse approaches and prioritize novel research directions by resisting intellectual monocultures and embracing pluralism. The field can drive breakthroughs—the breakthroughs needed for real progress. The next big step in AI may require bold investment in new models, as Sutskeversuggests, bringing back a sense of awe and investigation.  

Two years ago, ChatGPT changed our understanding of AI’s capabilities. The next major investment may also be unexpectedly driven by enhanced insight rather than increased computing power.

A new report claims that Apple is working on an AirTag-sized variable, which could launch as early as April 2027, marking the company’s entry into the competitive field of small, camera-equipped AI wearables.  

According to the report, the Apple AI variable will include multiple cameras, a speaker, and a microphone. However, development is still in the early stages, and the project could still be canceled.  

From the report: 

Apple’s Pin, a thin, flat, circular disk with an aluminum and glass shell, features two cameras, a standard lens, and a wide-angle lens on its front face, designed to capture photos and videos of the user’s surroundings. People said it also includes three microphones to capture sounds around the wearer. It has a speaker, a physical button along one side, and a magnetic inductive charging interface on its back, similar to the one on the Apple Watch. People said Apple engineers are planning to make the Pin the same size as an Apple Air Tag, but slightly thicker.  

The Information also notes that Apple has accelerated development in response to competition from OpenAI’s expected 2026 variable. Whether Apple’s device will integrate with other products, such as AirPods or the anticipated smart glasses, or even be released, remains unclear.  

The report highlights the tough market for wearables, mentioning the recent struggles of Humane’s AI PIN.  

An Apple Pin would sell well. Uncertain Human, a startup founded by two former Apple employees, struggled to gain traction in 2024 with its own variable AI pin, which reportedly sold fewer than 10,000 units. Parts of Human were eventually sold to HP for $116 million. Human’s Pin, which could perfect an interface onto a user’s palm using a small projector, received criticism for its slow response time and poor battery life.  

The report coincides with Apple’s renewed push in AI following missed WWDC 2024 goals, the departure of AI chief John Gianandrea and a new partnership with Google on Gemini for Siri and Apple Intelligence.  

Additionally, a recent Bloomberg report indicates that Apple is developing a chatbot interface to replace Siri in iOS 27.  

Apple plans for the final pin to match the size of an AirTag but be slightly thicker. Although there is no built-in attachment method yet, one may be introduced during development.  

According to the information, it is unclear if Apple will sell this pin separately or bundle it with future smart glasses or devices. The presence of a physical pin, cameras, speakers, and microphones suggests it can work independently.

Apple has confirmed a landmark decision to partner with Google to power key AI features and advance Siri, marking a strategic shift to enhance its core AI capabilities.  

After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Core models, which are Apple’s main artificial intelligence systems, and we are excited about the innovative new experiences it will unlock for our users. Apple and Google said in a statement.  

The partnership confirms earlier reports of a deal with Apple, Google, Gemini, and Siri, though financial terms remain undisclosed. Apple reportedly considered options from OpenAI and Anthropic before finalizing the agreement.  

A multi-year agreement allows Apple to use Google’s Gemini models and cloud technology for its core AI models. The arrangement is non-exclusive. Apple has long emphasized vertical integration with its own hardware and software.  

Apple has faced public criticism for its AI efforts, particularly as Siri has lagged behind competitors. However, the company has been creating advanced core models. In 2024, Apple released the initial versions of Apple Intelligence, which integrates AI into existing operating system functions, such as photo search and notification summaries. Apple has prioritized its AI rollout, with most processing occurring on-device or through secure infrastructure. The company states it will keep these privacy standards throughout its partnership with Google.  

Apple’s approach has delivered a subtle, often less visible form of AI that does not provide the immediate impact of products like ChatGPT or Gemini. The company has not yet provided the major Siri update that many users expect.  

Apple has postponed the release of its increasingly personalized Siri voice assistant several times, but a spokesperson told Ted Crunch that the company plans an upgrade for this year. Previous reports indicate that Apple will launch the updated Siri this spring.  

Apple’s partnership with Google coincides with ongoing antitrust lawsuits against the search and advertising company, including one that highlighted their relationship. In August 2024, a federal judge ruled that Google acted illegally to maintain its online search monopoly by paying companies such as Apple to set Google as the default search engine on devices and browsers between 2021 and 2021. By 2022, Google paid Apple approximately $38 billion for default search placements.  

In December 2025, Judge Amit Mehta issued final remedies banning Google from exclusive default agreements, such as Apple’s, unless they end within a year of entry.  

Joint statement from Apple and Google. 

Apple and Google have established a multi-year partnership, and the next generation of Apple-based models will use Google’s Gemini models and cloud technology. These models will support upcoming Apple Intelligence features, including the more personalized Siri launching this year.  

Following a thorough evaluation, Apple determined that Google’s AI technology provides the strongest foundation for Apple-based models and looks forward in creating innovative experiences for its users. Apple Intelligence will continue to operate on Apple devices and in the private cloud, upholding Apple’s industry-leading privacy standards.  

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Apple will overhaul Siri into a comprehensive AI chatbot with iOS 27, signaling a transformational pivot in Apple’s strategy to establish a leading position in generative AI.  

According to Bloomberg News’ Mark Gurman, the updated Siri, internally codenamed “Campos,” will replace the current interface and be integrated through Apple’s ecosystem, including iPhone, iPad, and Mac. The chatbot will be central to iOS 27, iPadOS 27 (code-named Rave), and macOS 27 (codenamed “Fizz”). These updates will focus mainly on performance improvements and bug fixes rather than major design changes.  

The new Apple Series Chatbot is designed to provide an interactive experience that the current version lacks. Campos will support both voice and text interactions, offering fluid dialogue similar to competitors like ChatGPT and Google’s Gemini. Users can activate it by saying “Siri” or by holding the side button on their device.  

Capabilities expected from the revamped Apple Siri chatbot include:  

  • Searching the web for information.  
  • Creating content and generating images.  
  • Summarizing documents or information.  
  • Analyzing uploaded files.  
  • Accessing and utilizing personal data to locate files, songs, calendar events, messages, and more.  
  • Understanding on-screen content to recommend actions or complete tasks.  
  • Controlling core device functions such as making calls, adjusting timers, and launching the camera.  

Will integrate with Apple’s native apps, enabling voice-driven tasks, such as editing photos based on descriptions, composing emails about calendar events in Mail, or working with code in Xcode. The chatbot may also replace Spotlight as the primary tool for searching device content and retrieving information such as weather or sports scores.  

Apple is using a custom AI model based on Google’s Gemini technology, known as Apple Core Models version 11, which is comparable to Gemini 3. This continues Apple’s partnership with Google, which also supports enhancements in an interim update to iOS 26.4 expected soon. That earlier release will introduce a more capable non-chatbot Siri with features such as on-screen awareness, access to personal context, and improved web search powered by an earlier model.  

Privacy will remain a core focus for Apple, unlike third-party chatbots that retain extensive conversation histories; the new Siri will limit its memory to user exchanges. Responses that use web sources will include citations similar to tools like Perplexity or ChatGPT.  

Apple tested Campos as a standalone app but does not plan a separate release. Instead, integration into the operating system offers a native experience. This approach, unlike competitors’ separate apps, aligns with Apple’s ecosystem philosophy.  

This shift marks a strategic turning point for Apple. Craig Federighi, SVP of Software Engineering, has stressed integration over isolated chatbots, but competitive pressure from generative AI leaders like OpenAI has prompted Apple to accelerate its AI innovations, following the first Apple Intelligence rollout, which drew mixed reviews.  

Apple plans to launch the Siri chatbot in 2026. It will likely be unveiled at June’s Worldwide Developers Conference, with release in September alongside new iPhones. Apple is considering using Google’s servers and TPUs for infrastructure.  

Mac Daily News Tech: This situation reveals a considerable irony in Apple’s current strategy under Tim Cook.  

Steve Jobs famously declared, “Heat Go Thermonuclear on Google”, vowing to spend Apple’s last penny and his dying breath to destroy Android because it was a stolen product and grand theft.  

However, by 2026, Apple will be using Google’s Gemini technology as the foundation for Apple Intelligence, effectively outsourcing key iOS 27 capabilities to Google, a company co-founder and Chief Steve Jobs once considered a major competitor.

Sony Corporation has signed a memorandum of understanding with TCL Electronics Holdings Limited to explore the formation of a joint venture to strengthen its partnership in the home entertainment market, Sony announced on Tuesday.  

Under the non-binding agreement, the company plans to form a new venture that would assume control over Sony’s home entertainment business. TCL would hold a 51% stake, and Sony would hold a 49% stake. The venture would operate globally, managing the entire value chain for products such as televisions and home audio equipment, including product development, design, manufacturing, sales, logistics, and customer service.  

The company’s intent is to finalize legally binding agreements by the end of March upon receiving regulatory approvals and meeting other conditions. The new company would then transition to begin operations in April 2027, assuming control of Sony’s relevant home entertainment operations.  

Sony President and CEO Kimio Maki stated that the partnership will leverage both companies’ expertise to create new customer value and deliver refined audio and visual experiences worldwide.  

TCL Electronics Chairman Du Juan said the partnership could improve brand value, achieve economic scale, and improve supply chains. To explain what TCL gains from the joint venture.  

Sony has revealed a strategic partnership with TCL. The agreement between Sony’s TV business and TCL gives TCL 51% control of Sony’s home entertainment division. TCL may bring clearer benefits to consumers, such as access to advanced technologies, increased product variety, and possible improvements in performance and affordability.  

In a press release announcing the Sony TV spin-off, TCL acquired a 51% controlling stake in Sony’s home entertainment division, including TVs and home audio. TCL’s controlling stake is preliminary, with plans to finalize by March 2026 and launch in April 2027.  

ZDNET contacted both companies regarding the partnership. Sony provided the following statement.  

Sony and TCL have agreed to move forward in talks and evaluations for a strategic partnership in the home entertainment field.  

Two companies have signed a memorandum of understanding to confirm their intent to establish a joint venture to grow the home entertainment business globally by combining their assets.  

The new company plans to advance its business through the use of Sony’s high-quality picture and audio technology cultivated over the years, brand value, and operational expertise, including supply chain management, while utilizing TCL’s advanced display technology, global scale strength, industrial footprint, end-to-end cost efficiency, and vertical supply chain advantages.  

We consider Sony and TCL to be nearly equal partners. Both Sony and TCL will provide steadfast support for the long-term growth of the new company, enabling it to create innovative products that meet the expectations of customers around the world and to pursue further business growth through operational excellence.  

What This Means for You? 

The long-term impact of this deal on TV manufacturing remains uncertain, but initial changes are expected to be minimal. The new company may introduce a Bravia future designed by Sony and built by TCL, under the TCL branding, as it prepares to launch its first TV model. Selection may be limited while TCL determines how to integrate the premium Bravia brand into its current mid-range and affordable screen line-up.  

This agreement grants TCL access to Sony’s advanced OLED panel technology following TCL’s 2022 acquisition of LED technology patents from Samsung. Although the specific conditions have not been revealed, this development may indicate that Sony is considering exiting the TV market, which could explain its restructuring.  

The intense competition from LG, Samsung, TCL, and Hisense, combined with the high price and rare discounts of Bravia TVs, has deterred many customers. Meanwhile, Panasonic and Vizio have mostly exited the TV market to focus on other technologies, such as PC monitors.  

The Sony-TCL agreement still faces several regulatory hurdles before it can be finalized. TCL-led Bravia models may launch as early as 2027. When they do, it will be important to see how TCL meets Sony’s loyal customers’ quality expectations and how the market reacts to them. 

A Sony TCL joint venture was announced to separate Sony’s TV and audio home entertainment business into a new company with TCL holding a 51% controlling stake, indicating an ownership structure of (51/49).  

Sony and its flagship Bravia TVs will continue under the new TCL partnership, which will retain these brands. The transition timeline is targeted for April 2027.  

Sony has long been a leader in home theater, while TCL has evolved from a budget brand to a premium competitor against Samsung and LG. CNET’s tests show TCL performs well, especially in the LCD television category.  

At CES 2026, TCL introduced the X11L, a large LCD display featuring a Super Quantum Dot layer that the company claims in improving color and brightness.  

If you own a TV from either company, review your device settings to ensure optimal performance.  

In official statements, the company said the new venture will rely on Sony’s high-quality picture and audio technology. It will also use Sony’s brand value and operational expertise, including supply chain management. TCL will contribute to its advanced display technology, global scale, industrial footprint, cost efficiency, and vertical integration.  

Sony TCL-MOU intends to complete the agreement by the end of March, pending contractual and governmental approvals.  

Why Are Sony And TCL Partnering Now? 

In the highly competitive smart TV market, where frequent price reductions and limited product differentiation are common, it is notable that a merger between two leading brands has not occurred sooner.  

Even well-known premium brands are finding it hard to compete on their own against companies like Samsung and LG that control more of the hardware stack and ship at massive volumes, said Kaveh Vahadat, a founder and CEO at RiseAngle, a company focused on generative video creation and video games.   

Sony offers strong brand recognition and a long-standing reputation, while its partnership with TCL supports efficient manufacturing. A partnership could lead to more competitive pricing for consumers.  

The planned partnership, Vahadat said, is less about Sony TV business stepping back from TVs entirely and more about adjusting how the Smart TV market now works.  

Buyers of future Sony or Bravia-branded televisions may see increased advertising.  

TCL-branded smart televisions are notoriously filled with promotional content, including recommended programming and product advertising, said Rick Ellis, founder and managing editor at AllYourScreens.com, which covers the TV industry and programming.  

Can’t be disabled on current TCL sets, though users can limit some personalization features, Ellis said. While Sony-branded smart TVs share some features, they tend to be much less intrusive.  

What was Announced? 

Sony has provided media outlets with a little more insight into the type of partnership planned.  

Sony and TCL have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field.  

Two companies have signed a memorandum of understanding to establish a joint venture to grow the home entertainment business globally by combining their strengths.  

The new company plans to advance its business by leveraging Sony’s high-quality picture and audio technology cultivated over the years. Brand value and operational expertise, including supply chain management, while utilizing TCL’s advanced display technology, global scale strength, industrial footprint, and to end cost efficiency and vertical supply chain advantages.  

We consider the two companies to be nearly equal partners. Both Sony and TCL will provide steadfast support for the sustainable growth of the new company, creating innovative products that meet customer expectations worldwide and pursuing further business expansion. Operational Excellence.  

At this stage, the announcement reflects the initial memorandum of understanding, and further details are still under discussion. We will communicate further at the appropriate time when there is confirmed information to share.  

TCL has also been contacted for comment. However, a few concrete details are expected at this stage. According to the report, definitive agreements are anticipated by the end of March. 

The PwC CEO survey (AI finds business leaders increasingly divided over the benefits of artificial intelligence (AI) as they negotiate swift technological change.  

The survey of 4,454 CEOs across 95 countries reveals a sharp divide between those achieving tangible AI returns and those unable to progress beyond pilot projects. The survey determines AI winners vs. laggards. To show this divide has contributed to the lowest Confidence in 12-Month Revenue Growth in five years, with only 30% exhibiting confidence, down from 38% in 2025.  

Key Findings on AI Adoption and Value 

Divided Benefits: Only 12% of CEOs report that AI has delivered both cost and revenue benefits, while 56% have seen no meaningful financial gains so far.  

The divide phenomenon: there is a clear gap between leaders who have scaled AI with a strong foundation and laggards who remain in the pilot phase.  

Key drivers of success: Companies with strong AI foundations, including responsible AI frameworks and robust technology environments, are three times more likely to report meaningful AI ROI.  

TANGIBLE RESULTS: 33% of CEOs report gains in either cost or revenue. Companies that apply AI extensively to products, services, and customer experiences achieve profit margins that are nearly 4 percentage points higher than those of others.  

Accelerating Technology And Other Pressures 

Top concern: 42% of CEOs identify the speed of technological change, particularly AI, as their primary concern.  

Risk factors: In addition to AI, 31% of CEOs view cyber-risk as a major threat, up from 24% last year. Additionally, 20% feel highly exposed to financial losses from tariffs.  

Investment Focus: Despite mixed results, companies maintain emphasis on AI embedding with their prepped business models to remain competitive.  

Ahmed Kande, PwC Global Chairman, described 2026 as a decisive year for AI, noting that the gap between companies leveraging AI for financial gains and those struggling will widen quickly for those that do not act.  

PwC’s survey finds energy leaders under pressure to adopt AI and sustainability, with 40% viewing current models as unsustainable within the next decade.  

Technological disruption and climate imperatives are forcing the energy sector to change its business models.  

Companies must now focus on how quickly they can adapt to stay competitive.  

PwC’s 28th annual Global CEO Survey reveals a sobering statistic: 40% of energy utilities and resources sector leaders believe their companies would be unviable within ten years if they continued on their current path.  

4 in 10 executives believe their organizations have a limited future.  

PwC finds that the sector is being altered by AI adoption challenges, sustainability, and international political tensions.  

Risk factors are changing – how value is created. The survey shows a clear gap between leaders using Gen AI and low-carbon strategies and those stuck with legacy processes.  

Maxim Vykhovanets, Country Managing Partner and Energy, Utilities, and Resources Leader at PwC in Ukraine, says new challenges and risks drive transformation but also bring benefits and opportunities.  

He identifies technology as a driver of the productivity gains that energy companies urgently require.  

This can greatly improve productivity through automation, AI, 3D printing, and other disruptive technologies. Maxim adds.  

He sees further opportunities in improving sustainability and circularity to address climate change.  

How Enterprises Can Unlock Value 

All business leaders hold high expectations for Gen AI, setting it apart from many other technology trends.  

One-third of CEOs report that Gen AI has already increased revenue and profitability over the past year.  

The survey shows that:  

  • 56% of CEOs believe Gen-AI improves employee productivity  
  • 32% have increased revenue  
  • 34% have noted improved profitability  

Although these results fall slightly short of last year’s optimistic expectations, 49% of CEOs still expect Gen AI to increase profitability over the next 12 months, demonstrating continued optimism.  

Gene AI is influencing workforce dynamics in varied ways, impacting both job numbers and roles.  

Some CEOs report reduced headcount due to Gen AI, while others have seen workforce growth from their investments, reflecting the technology’s diverse impact on staffing.  

Nearly half of CEOs consider integrating AI into technology platforms and workflows a top priority over the next three years.  

However, only one-third plan to incorporate AI into workforce and skills strategies, highlighting a gap between technological goals and human capital planning.  

How Climate Action Proves Financially Smart 

For companies in the energy, utilities, and resources sector, climate action is proving to beneficial for business.  

The survey finds that 17% of EUR companies report reduced costs from climate-friendly investments, while 37% have seen increased revenue.  

Across industries, PwC finds that investments in enterprise AI strategy are 6x more likely to boost revenue than to reduce it, disputing conventional views on sustainability costs.  

Economic outcomes reveal promising regional differences.  

About half of CEOs in Germany and France report increased costs from climate-friendly investments, compared with only one-fifth in the US, highlighting varied but positive momentum.  

In mainland China, 60% of CEOs report revenue growth, and 46% receive government incentives, giving them a clear competitive advantage.  

Nearly 70% of investors believe companies should prioritize sustainability, even if it affects short-term profits.  

This alignment highlights that prioritizing sustainability is now an essential part of corporate financial planning, supporting both growth and competitive advantage.  

PwC’s data shows greater reinvention yields stronger profit margins. Companies that are rethinking their business models and adopting AI are better prepared for future success.  

The survey finds that while most leaders have begun to reshape value creation, few have made significant required modifications for lasting transformation that distinguishes successful companies from those that fall behind.  

Maxim notes that opportunities extend beyond immediate technological gains, with further potential in improving sustainability and circularity in response to climate change.  

Why Most CEOs See No AI ROI Yet 

Recent reports show a rapid increase in AI adoption. However, 80% to 95% of companies have not yet achieved significant, measurable returns on investment (ROI) from their AI initiatives.  

This brings us to the key question: Why does AI adoption often fail to yield measurable results?  

The following are the main reasons why most CEOs have not yet realized AI ROI.  

  1. The Proof of Concept Trap 

A significant number of organizations remain in the pilot or proof-of-concept phase without moving executive-sponsored projects to enterprise-scale production.  

  • Failed scaling: While 80% of companies are experimenting, only 5% to 15% have effectively incorporated AI into core workflows.  
  • Shiny Object Syndrome: Many companies use AI for low-impact, trendy applications (such as basic content generation) rather than streamlining intricate back-office functions that could deliver higher returns.  
  1. Lack Of Foundational Data And Infrastructure 

Unlocking the full potential of AI requires clean, connected, and accessible data; a resource many organizations still lack.  

  • Siloed data: Fragmented systems prevent AI from accessing the data it needs to produce valuable insights.  
  • Poor-quality data: 85% of AI projects fail due to insufficient or irrelevant data.  
  • Executives frequently underestimate the scale and cost vs. revenue impact barriers to adoption and data pipelines, leading to budget overruns of up to 10x.  
  1. Misaligned Strategy And Inability To Measure 

AI projects frequently miss the mark in accordance with business strategies, making them difficult to justify and measure.  

  • FOMO-driven investment: Certain initiatives are launched reactively, driven by market anxiety rather than clear, leadership-defined objectives.  
  • Undefined KPIs: 60% of companies do not track the appropriate metrics to determine ROI, or have not established proper KPIs for cost-cutting. Many companies are focusing only on using AI for immediate cost-cutting (e.g., replacing staff) rather than for boosting operational effectiveness, revenue growth, or innovation.  
  1. Cultural and Human Capital Barriers 

Enterprise-wide adoption is impeded by skills gaps and resistance to transformation, both of which require decisive executive leadership.  

  • The learning gap: There is a significant shortage of internal expertise to design, build, and scale AI solutions.  
  • Up To 70% of AI programs face setbacks due to workforce resistance or insufficient change management challenges that require dedicated executive attention to address job security concerns and usability issues.  

5. High Costs vs. Marginal Gains 

The development and ongoing operation of AI often create cost structures that can outpace early-stage gains, emphasizing the need for executive rigor in evaluating and investment horizons.  

  • Expensive tools: Implementing AI, especially when building in-house, can be very costly, though initial productivity gains may not justify the investment.  
  • Many organizations implement broadly available AI tools rather than prioritizing industry-specific, custom solutions, which require executive prioritization for strategic impact.  

6. The Change Distance and High Complexity 

AI evolves towards autonomous systems. Business leaders should anticipate greater implementation complexity. Agentic AI offers transformative potential for organizations, but its deployment is significantly more challenging. According to a 2025 report, only 10% of organizations currently have substantial ROI.  

  • Long-term payoffs: Achieving substantial ROI from AI often takes several years as it requires reconfiguring complex workflows.  

The Road Ahead. 

Despite the current lack of ROI, most CEOs are maintaining investments, viewing AI as a long-term vital imperative. The 15% of companies succeeding, known as trailblazers, invest in and build a solid, long-term, integrated AI strategy.

Only 30% of CEOs are confident about growth in 2026, as most face obstacles in turning AI investments into concrete results.  

Building on this, just 12% of CEOs report that AI has provided both cost and revenue benefits, suggesting that companies with strong AI foundations can advance more rapidly than their peers.  

Intensifying geopolitics and tariffs are fueling cyber risks, leaving CEOs under pressure to accelerate transformation.  

Despite these combined challenges, the United States remains the top destination for global investment, while interest in India has doubled compared to the previous year, highlighting shifting global investment sentiment.  

Reflecting these sentiments, CEO Confidence, Revenue Confidence, and Prospects have reached a 5-year low as business leaders contend with fluctuating AI outcomes alongside growing geopolitical and cybersecurity risks.  

These trends are underscored by PwC’s 29th Global CEOs Survey, which reports that only 30% of CEOs are confident in revenue growth over the next 12 months, down from 38% in 2025 and 56% in 2022. The data illustrate that, amid rapid technological change, geopolitical uncertainty, and economic pressure, many companies have not yet achieved consistent returns on their investments. Starting with these findings, the PwC CEO survey is based on responses from 4,454 CEOs across 95 countries and territories.  

Why is CEO Confidence Declining In 2026? 

AI is now the engine for growth and profitability. Many CEOs worry about keeping pace with rapid technological change, especially in AI. In a recent survey, 42% named this their top concern, outpacing those focused on innovation or long-term viability.  

Although many companies are experimenting with AI, only 12% of CEOs report realizing both cost and revenue benefits from AI adoption, while the rest cite concerns about revenue growth. Overall, 33% of CEOs have observed gains in either cost reduction or revenue generation, while 56% have not yet seen any meaningful financial benefits.  

Key findings from the PwC CEO Survey emphasize a widening gap between companies piloting AI and those implementing it at scale. CEOs who report both cost and revenue gains are two or three times more likely to have integrated AI extensively across products, services, demand generation, and strategic management.  

Strong AI foundations are as important as scale. CEOs whose organizations have implemented responsible cybersecurity and AI frameworks with technology environments that support enterprise-wide integration are three times more likely to report substantial monetary returns compared with those whose organizations have not. A separate PwC analysis shows that companies using AI across products, services, and customer experiences achieved, on average, nearly 4% points higher profit margins than companies not using AI across the board.  

Mohamed Kande, PwC Global Chairman, said:  

2026 is shaping up as a decisive year for AI. A small group of companies is already turning AI into accessible financial returns, while many others are still struggling to move beyond pilots. That gap is starting to show up in confidence and competitiveness, and it will widen quickly for those who don’t act.  

Confidence Declines Against A Backdrop Of Rising Tariffs And Cyber Risks 

CEO confidence continues to decline amid increasing global exposure to external risks.  

20% of CEOs report that their organizations face a high or extreme risk of significant financial loss due to geopolitical and tariff impacts. In the next 12 months, regional exposure varies from 6% in the Middle East to 28% in the Chinese mainland and 35% in Mexico. In the U.S, 22% of CEOs report high exposure.  

Cyber risk anxiety is surging 31% of CEOs now see it as a top threat, up from 24% last year and 21% two years ago. In response, 84% plan to bolster their entire organization’s cybersecurity to counter these dangers.  

Concerns about macroeconomic volatility (31%), Technology Disruption (24%), and Geopolitics (23%) have increased, while concern about inflation has slightly decreased from 27% to 25%.  

Reinvention Is Now An Essential Priority 

Despite these ongoing challenges, CEOs are rallying around reinvention as a must-have for future growth.  

42% report their companies have entered new sectors in the past five years. Of those planning major acquisitions, 44% expect to invest outside their current industry, with technology as the leading adjacent sector.  

51% of CEOs plan international investments in the coming year. The United States remains the top destination, accounting for 35% and ranking among its top three markets. The United Kingdom and Germany both rank highly, and the Chinese mainland is also a key destination. Interest in India has nearly doubled year-on-year, with 13% of CEOs now including it in their top three choices.  

Execution deficiencies continue. Only one in four CEOs reports that their organizations tolerate high risk in innovation projects. They have disciplined processes to end underperforming initiatives or operate a defined innovation center or corporate venturing function.  

Time management remains tough. CEOs spend nearly half their efforts on short-term issues, while just 16% goes toward shaping the future five years out and beyond.  

Mohamed Kande, PwC Global Chairman, stated:  

Moving slowly might feel safe during rapid change but it’s risky. As global value rises and opportunities shrink, only decisive companies that invest boldly in critical capabilities can expect to succeed.  

About PwC’s 2026 Global CEO Survey 

PwC’s 2026 Global CEO Survey gathered insights from 4,454 CEOs across 95 countries and territories between November 30, 2025, and November 10, 2025. Global and regional results are weighted against countries’ nominal GDP, ensuring representation across major regions, industries, and countries. Industry- and country-level data indicate that responses from all surveyed CEOs are underweight.  

At PwC, we help clients build trust and transform complex challenges into advantages. Our network of over 364,000 people in 136 countries and 137 territories provides audit and assurance, tax, legal, deals, and consulting services, supporting clients across risk management, compliance, transactions, and business transformation.

Early leaks suggest the iPhone 18 Pro, anticipated for 2026, could feature an almost completely edge-to-edge display of a major redesign, according to sources like Jon Prosser and Digital Chat Station.  

Apple is expected to move away from the pill-shaped Dynamic Island by placing most Face ID sensors beneath the display for a cleaner, all-screen look.   

The support-reported changes include the following:  

Ultra Display Face ID (The Edge-To-Edge Shift) 

  • Instead of a visible cutout, True Depth sensors are anticipated to be positioned under the screen for a cleaner display.  
  • This change removes the need for the large, centered dynamic island, resulting in a cleaner display of the top area.  
  • Only the front-facing camera will remain visible, appearing as a small, isolated punch hole.  

Relocated Camera (Top-Left Corner) 

  • The selfie camera may move from the center to the top-left corner to accommodate new display hardware.  
  • This update is likely required to accommodate the under-display hardware.  

What Happens to the Dynamic Island? 

  • The physical pill-shaped cutout is expected to be removed, but the Dynamic Island software for notifications and activities is likely to remain.  
  • The devices will likely use advanced LTPO OLED panels with 120Hz ProMotion.  
  • The design is rumored to feature even thinner bezels to maximize the screen-to-body ratio.  

Summary Of Impact 

This move represents the biggest design change to Apple’s display tech since the iPhone X (notch) and iPhone 14 Pro (Dynamic Island). It marks a key step toward Apple’s long-term goal of a full-screen display.  

The iPhone 18 Pro is attracting attention following a recent leak from Jon Prosser of FrontPageTech. The leak reveals a significant design update that could challenge Apple’s long-standing preference for symmetry. Renders suggest the 2026 iPhone might act as a steppingstone toward a fully all-screen device for Apple fans. This marks a transformative change rather than a routine update.  

iPhone 18 Pro Leak Overview 

According to the leak, Apple is testing a new iPhone 18 Pro front design with a larger display area and a smaller cutout, as a step toward fully all-screen devices.  

New Front Design Change 

The most notable change is likely the relocation of the front camera to the top-left corner. This departs from Apple’s traditional centered camera placement and increases available screen space, though it may seem unconventional at first!  

Goodbye, Pill Cutout 

The pill-shaped cutout might be replaced with a punch hole, supporting Apple’s all-screen ambitions.  

Face ID Under Explained 

Under-display Face ID sensors would preserve security and convenience while keeping sensors hidden.  

Smaller Dynamic Island Experience 

Dynamic Island is expected to remain but will likely shrink and move to the top left corner. The software’s features will stay intact while using less screen space, giving users more room for content.  

Variable Aperture Camera Upgrade 

A variable aperture rear camera may improve low-light performance and natural blur, making portrait shots more realistic.  

Pro Max Model Camera Difference 

This upgraded camera feature may be exclusive to the Pro Max, distinguishing it from the Pro model and reinforcing its premium status.  

The iPhone 18 Pro will feature a fast new chip manufactured in a smaller, more efficient process. This should make apps run faster and use less battery.  

Apple C2 Modem Arrival 

The iPhone 18 Pro may use Apple’s C2 modem, which aims to improve signal quality and reduce power consumption by building the chip in-house rather than buying it from another company.  

Simplified Camera Location Button 

Apple might make the camera button simpler by having it respond to pressure rather than using complex parts. This could cut costs and help the button last longer.  

iPhone 18 Pro leaked specifications 

Feature  Details.  
Front camera.  Top-left punch hole.  
Face ID  Under display.  
Dynamic Island  Smaller corners are anchored.  
Main camera  Variable aperture.  
Processor  A20 Pro 2nm.  
Modem  Apple C2  
Camera button.  Pressure-based  
  

Why This Design Matters? 

This design demonstrates Apple’s careful approach to innovation rather than a complete overhaul. It offers a thoughtful progression of user benefits, including increased screen presence and screen space, without sacrificing features, indicating Apple’s phased approach to future development.  

Conclusion 

The iPhone 18 Pro introduces Apple’s next display phase, with features like a corner camera and a hidden Face ID that enable more screen space. Camera and chip upgrades further advance the all-screen vision, suggesting this model could mark Apple’s shift to truly bezel-less designs. 

A new leak offers an early glimpse of the iPhone 18 Pro’s design, showing modest updates to colors and front-facing hardware.  

If accurate, the footage suggests Apple is making incremental changes to the iPhone 18 Pro’s exterior while keeping its design language from recent Pro models.  

Design Continuity with Small Layout Changes 

The renders show the iPhone 18 Pro closely resembles the iPhone 17 Pro in size, frame, and rear camera layout, with no significant changes to its profile or materials. Photo enthusiasts will be pleased to know about the iPhone 18 Pro camera leak, also disclosed in the video, along with the colors.  

This method corresponds with Apple’s recent practice of introducing gradual refinements rather than major visual changes between generations.  

The leak highlights a conspicuous change: the front-facing camera appears to have moved to the top-left corner of the display, rather than remaining centered.  

The video claims the change is due to Apple placing Face ID components beneath the display, a feature previously rumored but not yet implemented.  

Despite this internal change, the dynamic island is expected to remain, though it may shift to the left side of the display according to the leak.  

The Dynamic Island is expected to continue displaying live activities like navigation, calls, and media.  

New Colors And Camera Features Anticipated 

The leak points to possible new color options for the iPhone 18 Pro, including burgundy, brown, and purple. These would represent a shift from Apple’s traditional Pro finishes.  

It is unclear whether all these colors will be produced or if Apple will choose one to accompany the familiar silver and neutral tones.  

The video also reiterates previously reported hardware upgrades, including a variable-aperture camera system intended to improve low-light photography and video recording.  

Additional reported features include:  

  • Improvements to the camera control button  
  • Support for satellite-based 5G connectivity  

Apple has not confirmed these details.  

The leak follows the strong reception of the iPhone 17 Pro, which set high expectations for its successor’s performance and camera quality.  

Apple is expected to unveil the iPhone 18 Pro in September 2026, though the company has not officially commented on design, color options, or feature changes.  

The selfie camera is now positioned at the top-left corner of the screen instead of the center. Dynamic Island will remain, relocating it to the top-left alongside the camera. This modification is anticipated to reduce its size and make it less noticeable during daily use.  

Building on this, a variable aperture camera may also enhance photography.  

The iPhone 18 Pro may see a major camera upgrade. Apple is testing a variable aperture system for the main camera. This system would let the lens control light intake, unlike current software-based models. The leak notes that this feature may only be available on the iPhone 18 Pro Max model.  

Potential Changes to Physical Buttons 

The leak also suggests changes to physical control. Apple may replace the current capacitive camera button with a pressure-sensitive alternative, delivering clearer and more reliable feedback for users who prefer tactile responses when capturing photos or videos.  

iPhone 18 Pro Max: Camera Upgrades and New Features 

The camera system will remain a key feature, while the triple-lens setup, including a wide, ultra-wide, and iPhone 18 Pro telephoto sensor, may look familiar. Apple is expected to introduce a variable aperture on the main camera, enhanced low-light, and more advanced on-device computational photography.  

Integration with AI photography improvements may allow real-time optimization of photos and videos on the iPhone Pro Max.  

Camera Focus 

The iPhone Pro line is known for its imaging capabilities, and the iPhone 18 Pro is expected to further enhance this reputation. Reports suggest Apple may introduce a variable-aperture camera that automatically adapts to lighting conditions, enabling low-light photography and improved image clarity.  

Apple may also launch new camera sensor tech to capture more detail and improve color precision; such upgrades are likely to appeal to photo enthusiasts, content creators, and mobile filmmakers.  

iPhone 18 Pro Camera Details 

The iPhone 18 Pro introduces major progress in photography, with Apple expected to upgrade the previous triple-camera system to a more advanced configuration.  

  • The primary camera features a new 50MP sensor with a variable aperture from f/1.4 to f/2.4, providing professional-quality bokeh and improved low-light performance.  
  • The ultra-wide camera now includes an upgraded 48MP lens to enhance macro photography.  
  • Periscope Camera Apple features a telephoto system with a 12 MP periscope lens, 10x optical zoom, and up to 100x digital zoom, enhanced by AI, to put to rest Periscope Zoom rumors.  
  • Video capabilities have also advanced. The iPhone 18 Pro now supports 8K ProRes video recording at 60 fps and introduces Spatial Video 2.0 for Apple Vision Pro compatibility.  

A20 Pro Chip and New Internal Design 

The iPhone 18 Pro series is expected to advance both Pro and Pro Max models, likely to use Apple’s next-generation A20 Pro chip, reportedly manufactured with TSMC’s new 2nm process.  

Apple may introduce a chip that integrates RAM with the CPU, GPU, and Neural Engine, potentially improving performance efficiency and thermal management. The saved space could allow for a larger battery or better cooling. Early estimates suggest performance gains of 15% and efficiency rises of up to 30%. Though these are speculative  

Apple Modem and Battery Details 

A leak also suggests Apple may use its own C2 modem to reduce dependence on outside suppliers. The iPhone 18 Pro could be one of the first phones to use this modem.  

The iPhone 18 Pro is expected to retain its 6.3-inch display. For the Pro Max model, a larger 5100 mAh battery is anticipated. As of now, the leak has not confirmed specific battery capacity details for the standard iPhone 18 Pro.