Key Takeaways
- Amazon and NVIDIA are developing multimodal AI assistant technology to improve Alexa Custom Assistant for car use and help car manufacturers deploy it.
- This technology is designed to make in-car conversations with AI smarter by incorporating context and environmental awareness.
- When you combine the assistant with advanced in-car AI models, the system responds quickly and communicates smoothly.
Amazon and NVIDIA are developing a solution for car manufacturers. It enables them to use Amazon’s Alexa Custom Assistant (ACA) on the NVIDIA Drive AGX Automotive Computing Platform. The system includes a range of AI models that handle requests right in the car. Alexa Custom Assistant lets automakers build branded voice assistants using Alexa Plus. Automakers can also link their AI agents to the system.
The new technology uses two methods: processing happens in the car for faster responses, and cloud-based features handle activities like streaming music, booking services, and controlling smart home devices. This partnership helps automakers combine Amazon’s Alexa custom assistant with NVIDIA Drive AGX and AI tools. Using these, they can build assistants that understand natural conversation and context.
Alexa Custom Assistant Is Always Ready to Help
Automakers are telling us they want their vehicles to act as smart assistants, understanding passengers the way passengers understand each other through conversation, context, and awareness of the world around them. They want a customized and pleasant experience from the home to the car and back,” said Anes Hodzic, Vice President of Amazon Smart Mobility. Through our work with NVIDIA, we’ve seen the extraordinary capabilities of its technology when paired with Amazon’s Alexa custom assistant, enabled by a multi-model, multi-agent technology stack on the edge and in the cloud. We’re so excited about its potential for auto owners and the opportunity to keep improving customer perception of a smart car.
AI That Understands Your Surroundings
The vehicle cabin is the most demanding AI inference environment in consumer technology. It needs real-time speech, vision, and language models, along with multimodal reasoning, all running locally. Strict privacy requirements must be met by combining Amazon’s conversation AI with NVIDIA’s accelerated computing. We can deliver an in-vehicle experience that is both intelligent and private. “This is exactly what automakers need to deploy AI that their customers can trust,” said Rishi Dhall, Vice President of Automotive at NVIDIA.
Alexa + Capabilities Available to Customers Through Alexa Custom Assistant
With NVIDIA Drive AGX, Alexa Custom Assistant connects to the cloud. It offers a wide range of features and handles customer tasks. Cloud-based features let users access Alexa plus existing options in ACA. This includes music streaming, smart home controls, shopping, and booking services all through the automaker’s branded system.
This partnership aims to give car makers access to multimodal intelligence. It offers both in-car and cloud processing with its current infotainment systems. The technology is expected to be ready for automakers to test in early 2027.
Source: https://www.aboutamazon.com/news/devices/amazon-nvidia-car-ai-assistant-collaboration










